So marketers have decided to target men's interest in breasts as a way to get them to care about breast cancer. Gah.
The best way we can get men to care about breast cancer is to remind them that it is all about much-beloved boobies, those soft and lovely objects of desire? Lord help me.
These ads make me sick. Yeah, titties are great fun for everyone but holy cats, give me a break already. To get a few more dollars for the cause, we further objectify women and, in the process, play into the idea that men are hopeless, sex-crazed goons who can't get their heads out of their asses unless a woman is shaking her boobs in their face. (Mixed metaphors our specialty).
Here's a hint for the marketers: breast cancer is a deadly, serious disease that affects a WHOLE WOMAN, not just her fun-sacks.
And another hint: most people - women included - don't give breast cancer much of a thought unless it has affected someone they know or unless they are in the radiology office for their yearly boob-smashing. And making it all about their lovely lady lumps isn't going to help.
"I pledge allegiance to my girls, to my chi-chis, to my hooters, to my ta-tas, to my gazongas. . . ."
Gah. I pledge allegiance to a worldview that represents women as whole humans, not just collections of sexually appealing parts.
Screw you, Susan G. Komen Foundation. Go take a 3-day walk and maybe when you get back I will be over hating your stupid ideas.
"The only people who could object to such ads are advocates for other kinds of cancer awareness." Really, Dan Neil? I don't think so. This is one woman who thinks that people can act like mature adults when they are discussing serious, life-threatening diseases instead of Hugh Hefner after he has had his Viagra prescription refilled.
What is next? Oh, I know! "Donate to help prevent Female Genital Mutilation and you might get laid by some hot African babe!"
Am I serious? Serious as cancer. Which, as you know, may affect my beautiful, bouncy boobs which I have right here on the front of my chest, because I happen to be a woman.
I am going to go beat my couch into stuffing with a tennis racquet. Good night.