I have heard that Chrysler may go bankrupt. Shocking!
What is more shocking to me - because of course it is all about me - is that, until this news broke, I had NO IDEA Chrysler was one of the big three car companies.
I have lived in the U.S. my entire life and been subject to the usual barrage of advertising. I'm not immune to it. I know about brands that I have never used - for instance, I know Mr. Pibb is a Dr. Pepper knock-off though I have only tasted Dr. Pepper once and Mr. Pibb never.
I can tell a VW from a Saab from a Volvo from a Fiat. But somehow I thought Chrysler was a sub-brand of something else like GM or AMC or something.
I am thinking that if Chrysler couldn't somehow differentiate themselves in the marketplace to me, their target market, maybe, just maybe, they were doing something very, very wrong.