In many cases, you only need to know one sentence to make people think you know what you are talking about. Why take the time to be a real expert, when being a fake expert is so much easier and shuts people up right away?
Wine
"It dies on the middle palate."
This is genius because no one knows what the hell it means. Most people can't find their middle palate and wouldn't know if a dead gopher was resting there. I have made wine people fall completely silent with this when I have managed to pronounce it with sufficient gravitas. Suddenly, I am The Wine Expert. Little do they know that I usually drink $1.99 choices from Fresh & Easy.
Basketball
"They've gotta get out there and bang the boards."
I think this means they need to get more rebounds. But it is enough to make any basketball fan agree with you and think you know what you are talking about.
Typography
"Claude Garamond would be rolling in his grave/laughing right now/hiring this person."
Depending on whether the typeface is ugly, silly or gorgeous, you can't go wrong by invoking Garamond. We are still using his fonts 500 years later - he must have done something right.
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